OUR STORY
TWELVE STARS® is the symbol of Europe as represented in the stars of the European flag. We registered the TWELVE STARS® name and trademark in the 1990s to protect it and use it as the brand for the people to create and promote BRAND EUROPE.
TWELVE STARS® is the European brand champion & lifestyle company engaged in the empowering of BRAND EUROPE. We promote EUROPE via design, art, experiences, apparel, accessories and media products that build the spirit, culture and community of a united Europe.
Founded and based in London, TWELVE STARS® works as the new marketing platform for a new rebellious European identity that works to innovate and energise the branding of Europe via art, culture and media. Our fans use our products to make a statement and become cool Ambassadors of BRAND EUROPE!
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THE WORLD IS A COMPLEX PLACE AND EUROPE IS STILL AT WAR!
A UNITED EUROPE is now an invaluable global actor sitting between the AMERICAS AND ASIA. But the brand of Europe is weak. People do not feel passionate about it as we saw with BREXIT in UK. Europe is a union of Member States but also of peoples. We care about people supporting Europe not just as a political concept but as a fraternity of peoples and minds. As such Europe has failed in winning the hearts and minds of people.But, though not perfect, a UNITED EUROPE is originally the most successful experiment that the world has ever seen in global peace and in uniting former enemies to collaborate and work together. Now Europe is at war again. Strengthening the brand of Europe among the people is a critical mission to maintain our universal values of peace, creativity, democracy and solidarity in the world.
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EUROPE’S IDENTITY CRISIS – NEED FOR REINVENTION.
Europe can be a powerhouse. Europe is going through a war, deep identity, economic and social crisis at a national, as well as European level. Although EUROPE is doing great things, it is only the negative things that make the headlines. EU institutions are distant, confusing and complex. The perception of EUROPE today is that of an undemocratic & elitist bureaucracy. -
BRAND EUROPE NOW NEEDS A CLEAR VISION OF ITS ROLE AND PURPOSE IN THE WORLD
We are reinventing Europe’s future brand vision.
EUROPE MUST BECOME a project of the PEOPLE, not politicians. We aim to clarify our future role in the world, generate emotions and excite people to engage with the European project.
But brand and vision building is strategic and takes time. It will not be achieved in one day or with a fancy new logo and glitzy ad campaign. TWELVE STARS® aims to kick-start a new perception of BRAND EUROPE with active projects and discussions to engage a new European citizenry.
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WE ARE A PEOPLES’ MOVEMENT – TWELVE STARS® IS A PROJECT FOR ALL EUROPEANS.
TWELVE STARS® works with civil society, institutions, private companies, partners, public agencies, the media, academia, NGOs, foundations and other key stakeholders in order to plan, promote and coordinate activities that achieve our common goals and projects to build a BRAND EUROPE for the people and by the people.
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TWELVE STARS IS A PROJECT FUNDED BY DESANTIS, THE VISIONEERING LAB.
TWELVE STARS is led by our founder, Nicolas De Santis. Nicolas has extensive knowledge of Europe and its identity and branding problem. He has advised the European Parliament, The European Commission and has built the brand of the International European Movement. Nicolas was also instrumental in the launch of the EURO currency and he is the creator of Captain EURO®, Europe’s Superhero. TWELVE STARS® is supported by leading experts in many fields and areas relevant to the strategic, image and policy issues facing the EU brand and its future, including the former President of the European Parliament, Enrique Baron Crespo.
OUR TWELVE STARS® BRAND | ORIGINAL EUROPEAN™
BUILDING A EUROPEAN IDENTITY OF ARTS, DESIGN & CULTURE.
TWELVE STARS® set against a blue background: This is the flag of Europe which is destined never to change no matter how many countries join (or leave).
Registered as a trademark in the 1990’s, the TWELVE STARS® brand was created by a group of young European entrepreneurs, designers and artists at the TWELVE STARS branding company and studios in London’s Chesterfield Street in Mayfair. They wanted to use creativity and art to foster a new, youthful spirit and movement in Europe. The Twelve Stars brand is still managed today from the TWELVE STARS Studios in London, our head office.
Twelve Stars works as a communications platform for a new generation of Europeans who want to build a united Europe of the arts, express their emotions and share experiences. The TWELVE STARS® brand embodies and communicates all the positive values of European artistry, creativity and imagination: ORIGINAL EUROPEAN™.
SHARE OUR VISION: EUROPEANS UNITED IN ART, CULTURE, CREATIVITY, FASHION & INNOVATION.
TWELVE STARS® designs its product collections in London and Europe using an in-house team of designers, artists, thinkers, creators, innovators, fashion designers and writers. We also collaborate with a community of external creators to develop special theme based collections. Our products are printed in Europe by our various European production partners and the T-shirts, hoodies and accessories are produced in the European Union, countries that have a customs union with the EU and the Far East. We support sustainable practices and circular fashion. Our product ranges (T-shirts, Hoodies, Tote bags) include products made using 100% organic cotton produced by means of renewable energy and solar energy via specific suppliers certified under the Global Recycle Standard (GRS)and the Organic Content Standard (OCS) . Check the product description to find our organic products.
TRADEMARK PROTECTION
TWELVE STARS® is a protected trademark in diverse categories and we own copyrights and trademarks of our designs. We are a friendly brand but TWELVE STARS® will use legal force not only to protect our original name and logo, but also our graphic art and various other designs and characters.
