The aim was to revitalise the promotion of the South African Nation as a welcoming, spirited
and vital destination laden with diversity.

South African Tourism also arranges INDABA, the largest annual tourism market in Africa, as an opportunity for the South African travel industry to present its products to the international market. The new national flag of the Republic of South Africa was first used on 27 April 1994. The central design of the flag, beginning at the flagpost in a “V” form and flowing into a single horizontal band to the outer edge of the fly, can be interpreted as the convergence of diverse elements within South African society, taking the road ahead in unity.