Smixit gives every internet user the power to instantly create, manage and share their data by participating in the creation of the greatest, global information resource, the Smixit Universal Data Exchange.

Smixit development team envisioned a world united by data. They have conceptualised a powerful application that can enable people from all over the world to bring their data together in one place where it can grow and evolve into a global pool of knowledge accessible to everyone, anywhere. They based it on a profoundly democratic premise but did not know how to fashion a service relevant to the needs of the everyday web user – they asked TwelveStars for help.

We realised the vast potential of the technology behind Smixit and strongly related to its humanistic ideas. Viewing it as the limitless collaborative tool that could transform the way people around the world interact and learn from each other, we defined Smixit as the Universal Data Exchange. We created a vision and value system based on the idea of Living Intelligence and implemented it across the entire company, from the name, application and interface design, content and brand development to go-to-market strategy.

It was our aim to enable Smixit to become a service that truly enhances people’s lives through intelligent use of information, giving them the power to change the world.