Puleva’s corporate and brand perception did not represent the true value of the company as a leading provider of high quality “functional food” products. Corporate Vision Strategists helped Puleva create a new vision and capture market opportunities with a “value added” nutritional brand profile.

Puleva - The science of Wellbeing. Corporate Vision Strategists created a new vision of Puleva based on ‘wellbeing’ and redesigned the corporate mark, the packaging and marketing strategy to reflect the new vision and achieve maximum shelf and marketing impact.

We also recommended Puleva to take ownership of the ‘wellbeing’ positioning by extending it into all communications including a website dedicated to health and nutrition: www.pulevasalud.com. Puleva now commands a premium price in most categories thanks to our new vision and brand positioning strategy.