OHL, now the most friendly and innovative company in the construction services industry.

To make the most of this opportunity space, Corporate Vision Strategists created a new, innovative positioning and mission for OHL: creating a healthy habitat to improve people’s well-being.
To communicate this new company vision, we created a new brand expression. Central to this was the icon of a human profile, rendered in a distinctive mosaic style. For the industry in Spain and internationally, it is a radically new creative solution and it positions OHL as the most friendly and innovative company in the sector.