The fashion press has described Melissa as an artist. So the new brand positioning focuses on ‘swimwear as art’ and the way that Odabash designs don’t just make people look good – they make their wearers feel good too.

The new vision of the brand includes opening Melissa Odabash shops in major capitals and extending the brand into new fashion lines and licensing of new luxury goods categories, including eyewear, cosmetics and perfumes.

Melissa Odabash has now become a leading global fashion icon, continuously present on the covers of the leading international fashion magazines.