We created a Superbrand branding system, which established a clear, visual association between Induveca and all the other brands in the portfolio.

Facing the tremendous challenge of launching the new brand in the midst of national economic crisis, Corporate Vision Strategists proposed that the brand idea should be focused on the Dominican national sentiment, in order to portray Induveca as a progressive forward looking company operating in the Caribbean and Central America. The simple message, “we are great, we are Dominican, we are Induveca”, voiced through a creatively devised communications strategy, captured the imagination of all the targeted audiences that eagerly took to the idea of the change for the brighter future expressed by one of their most loved brands.