With more than 100 years experience in the electricity market, Iberbrola is one of the leading private utility companies in the world. Its 16 million customers also make it the sixth largest company in Spain.

By understanding future customer needs and demands, Corporate Vision Strategists has enhanced the meaning of the new Iberdrola brand, repositioning the company so that it can offer a variety of ‘Home and Life’ services to its 16 million customers.

We saw an opportunity to redefine what an energy company should be in the future. Iberdrola’s heritage in environmental investment, and their high-profile Corporate and Social Responsibility programme became the basis for a new set of corporate values.