From Rocky IV to Universal Soldier, Dolph Lundgren has starred and co-starred in some of the most famous action adventure movies of recent times.

Corporate Vision Strategists developed a three-year career/and brandmarketing plan, which included the creation and launch of a new Dolph Lundgren brand, a licensing, media and publishing programme and the development of future entertainment and media projects in conjunction with Corporate Vision Strategists.

The licensing programme builds on Dolph’s core brand attributes discovered through research and fan base interviews and is associated with hi-tech fitness and health. The entire programme builds on past achievements and creates new brand equity for the Dolph Lundgren franchise.