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Desafío Español is the only Spanish challenger team in the 32nd America’s Cup, Corporate Vision Strategists has developed the brand, the boat design, the team uniforms, communications strategy and will continue to support the team until 2007 in licensing and merchandising. Corporate Vision Strategists included a team specialised in the various areas of development. For the boat and brand design, the Creative Lab®, Corporate Vision Strategists’ creative division analysed, using CAD Technology, all the different sailing design possibilities in order to maximise visual impact, carrying out hundreds of designs to test and maximise the branding on television. For the uniform design, Corporate Vision Strategists teamed up with high fashion swimwear and beachwear designer Melissa Odabash, also famous for her luxury sports collection designs for Speedo. "Corporate Vision Strategists won the project due to their vision of how to truly differentiate us from the
other teams and quickly involve the citizens of Spain in supporting their ‘Spanish |
