Due to Corporate Vision Strategists's expertise in the world of sports marketing, broadcasting and entertainment, CNBC engaged the company to develop the new brand and image of the channel. Launched in 1988, CNBC Europe has steadily grown its audience and built its reputation as the leading business and financial news channel. At the start of 2006, NBC Universal took full ownership of CNBC Europe and CNBC Asia, creating a truly global network.

CNBC is the undisputed world leader in business and financial news television, breaking the major stories of the day and providing up-to-the-minute market information, as well as detailed analysis and interviews with business leaders. Today, CNBC reaches more than 340 million households worldwide. No matter where you are, the channel is the first port of call for the worldwide business and financial picture.

In its efforts to create a differentiated channel offering and in mixing business with pleasure CNBC Sports offers every sports fan a front row ticket to some of the biggest sporting events around the world. CNBC Sports has something for everyone from the excitement of the PGA Golf circuit to all the action from the Equestrian Games. Keep up to date with highlights from recent tennis, yachting, cricket and motor sports events. CNBC Sports offers comprehensive coverage of the PGA tours, as well as other 'executive sports'.

The new brand builds on NBC's famous Peacock identity created in 1956 to banner NBC programming broadcast in what was then a new medium...color.