With a comprehensive network of over 2,000 gas stations, Cepsa is one of Europe’s leading petroleum and petrochemical companies. Corporate Vision Strategists has worked with Cepsa for the last 30 years helping them develop not only their corporate and brand strategy but their marketing and retailing operations as well.

Our overall branding, marketing and positioning of their fuel portfolio has given us the opportunity to develop and launch new brands such as Optima, a premium petrol brand that delivers maximum performance and endurance to the car’s engine, and Ecoblue, an ecological fuel additive for the new generation of fuel-efficient trucks.